Privacy Policy
The DeCrosta Team
Special Properties, Division of Brook Hollow Group Inc.
Effective Date: [Date of Publication]
Website: https://decrostateam.com
Introduction
The DeCrosta Team ("we," "us," or "our") is a real estate team affiliated with Special Properties, Division of Brook Hollow Group Inc., a real estate brokerage located in Saddle River, New Jersey.
We operate https://decrostateam.com (the "Site") to provide information about our real estate services, available properties, local real estate markets, and related services (collectively, the "Services").
We respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy describes how we collect, use, maintain, disclose, and protect personal information when you visit our Site, contact us, engage with our advertising, or use our Services.
We use third-party service providers to support our website, communications, and client relationship management. These providers may process personal information on our behalf in connection with the services they provide.
By using our Site, you acknowledge the information provided in this Privacy Policy. Where consent is required by applicable law, we will seek it separately.
If you have questions regarding this Privacy Policy, please contact us using the information in Section 12.
1. Personal Information We Collect
We may collect personal information through the following sources.
Information You Provide to Us
When you contact us, request information, inquire about a property, or engage our real estate services, you may provide information including:
Your first and last name
Email address
Telephone number
Residential or property address
Property preferences, desired locations, and price range
Information about a property you own or wish to sell
Your anticipated buying or selling timeline
Messages, inquiries, and other correspondence
Other information you voluntarily provide in connection with our Services
You are not required to submit sensitive personal information through our general website contact channels.
Information Received from Third Parties
We may receive information when you interact with our advertisements or social media accounts on platforms such as Facebook and Instagram, operated by Meta.
If you voluntarily submit information through an advertisement, inquiry form, or other third-party platform, we may receive and use that information to respond to your inquiry and provide relevant real estate services.
We may also receive contact information from referrals, professional relationships, or other sources when appropriate and permitted by applicable law.
CRM and Communications Information
We use HoneyBook as our customer relationship management ("CRM") platform to manage client inquiries, communications, appointments, and professional relationships.
Information processed through HoneyBook may include:
Contact details
Email and text message correspondence
Communication history and timestamps
Appointment and meeting information
Notes regarding your real estate needs and preferences
Documents and attachments you provide
Records of our interactions with you
We use Google Workspace for business email and related communication services.
Where our email services are connected to HoneyBook, relevant communications and associated information may be synchronized or stored in the CRM to support our relationship with you.
Information Collected Automatically
Our Site is built and hosted using Squarespace.
When you visit our Site, Squarespace and its underlying technology may collect certain technical information necessary to operate, secure, and maintain the website, including:
Internet Protocol (IP) address
Browser and device information
Operating system information
General geographic location derived from technical information
Website requests and related technical activity
Dates and times of website access
Squarespace may use cookies and similar technologies for necessary website operations. Additional analytics-related collection depends on the Site's configuration, as described in Section 5.
2. How We Use Your Personal Information
We may use personal information for the following business purposes.
Providing Real Estate Services
To respond to inquiries, understand your real estate needs, provide information about properties and market conditions, arrange consultations or showings, and assist with real estate transactions.
Managing Client Relationships
To maintain contact records, organize communications, document client preferences, schedule appointments, and provide attentive, personalized service through HoneyBook and our other business communication systems.
Communicating With You
To respond to your requests and communicate information relevant to your inquiries, property interests, appointments, or ongoing real estate services.
Communications may occur by email, telephone, or text message, as appropriate and in accordance with applicable law and your communication preferences.
Marketing and Business Communications
Where permitted by law, and with consent where required, we may send information about our real estate services, market updates, property opportunities, and related business activities.
You may request to discontinue promotional communications as described in Section 6.
Operating and Protecting Our Business
To maintain and improve our Site and Services, protect information and systems, prevent fraud or misuse, resolve disputes, enforce agreements, and comply with applicable legal or regulatory obligations.
3. Use of Artificial Intelligence and Automation
We use HoneyBook and other business software to organize information, maintain client records, and support administrative activities.
At present, we do not use artificial intelligence to conduct automated client conversations, operate AI chatbots, or independently make decisions about a person's eligibility for housing or real estate services.
We also do not currently conduct automated SMS follow-up campaigns or use AI-generated voice communications.
Administrative software and service providers may include technical automation or other features as part of their normal operation.
If we introduce material new uses of artificial intelligence that involve processing personal information, we will update our privacy disclosures as appropriate.
4. How We Share Personal Information
We may disclose personal information when reasonably necessary to operate our business, deliver real estate services, or comply with applicable legal obligations.
Our Brokerage and Authorized Team Members
Information may be shared with Special Properties, Division of Brook Hollow Group Inc., licensed real estate professionals affiliated with the brokerage, and authorized personnel involved in providing the Services.
Service Providers
We use service providers that assist with:
Website hosting and operation
Customer relationship management
Business email and communications
Telephone and text messaging
Information technology and data storage
Advertising and social media services
These providers may process information as necessary to perform services for us, subject to their applicable agreements and privacy practices.
Real Estate Transaction Participants
When relevant to a real estate transaction, information may be shared with appropriate parties such as cooperating real estate professionals, attorneys, title companies, lenders, inspectors, and other transaction service providers.
Such disclosures will be limited to information reasonably necessary for the transaction or otherwise authorized or required by law.
Legal Compliance and Business Protection
We may disclose information when required by law, regulation, subpoena, court order, or other lawful process, or when reasonably necessary to protect legal rights and business operations.
Business Transfers
Information may be transferred as part of a legitimate business sale, merger, restructuring, or similar transaction, subject to applicable legal requirements.
We do not sell client contact lists to third parties for their independent marketing purposes.
We do not share consent to receive SMS messages with third parties for their independent promotional text message campaigns.
5. Advertising, Cookies, and Tracking Technologies
Advertising Platforms
We use Meta, including Facebook and Instagram, for business advertising and marketing.
Meta may independently collect information when you interact with its platforms, advertisements, or services in accordance with its own privacy policies.
If you submit an inquiry to us through a Meta advertising form or other Meta feature, we may receive the information you provide and use it to respond to your request.
Website Tracking
We have not identified Google Analytics, the Meta Pixel, or another separately installed advertising-tracking system as part of our current website configuration.
We do not currently conduct website-based advertising retargeting using a separately installed Meta Pixel.
Squarespace Cookies
Our Site may use cookies and comparable technologies necessary for website security, functionality, and operation.
Depending on the Site's configuration, Squarespace may also use analytics or performance cookies to support website reporting.
[Before publication: verify whether Squarespace analytics and performance cookies are enabled and revise this paragraph to state the actual configuration.]
You can generally manage or restrict cookies through your web browser settings. Disabling certain cookies may affect website functionality.
If we introduce additional advertising pixels, analytics tools, or interest-based tracking technologies, we will update this Policy and provide applicable privacy choices as required by law.
6. Privacy Choices and Communication Preferences
Email Communications
You may request to stop receiving promotional email communications by using any applicable unsubscribe instructions or contacting us at max@decrostateam.com.
Requests to discontinue promotional communications do not necessarily prevent us from sending messages that are necessary to respond to an active inquiry, provide requested services, or satisfy legal obligations.
Text Message Communications
If you have agreed to receive text messages from us, you may request that we discontinue those messages by contacting us at max@decrostateam.com or using any applicable opt-out instructions provided in the message.
Telephone Communications
You may contact us to request that we discontinue nonessential marketing telephone communications.
Personal Information Requests
Subject to applicable law, you may request that we:
Provide information about personal data we maintain about you
Correct information that is inaccurate
Delete eligible personal information
Explain how your information is used or disclosed
Honor applicable communication or marketing opt-out requests
Requests may be submitted to max@decrostateam.com.
We may need to verify your identity before processing certain requests. Some information may need to be retained for legal, regulatory, contractual, or other permissible purposes.
Browser Privacy Settings
Your browser may offer settings to restrict cookies or send privacy preference signals.
Where applicable law requires us to recognize certain signals or provide particular opt-out mechanisms, we will comply with those requirements.
7. Data Retention
We retain personal information for periods reasonably necessary to provide our Services, maintain professional relationships, respond to inquiries, and satisfy legal, accounting, and regulatory obligations.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
Contact records and correspondence may be retained while a professional relationship remains active and for a reasonable period thereafter, subject to applicable law.
Certain real estate transaction documents and brokerage records must be preserved for periods established by New Jersey real estate regulations and other applicable laws.
When personal information is no longer reasonably necessary and no applicable retention requirement prevents its removal, we may delete or anonymize the information in accordance with our record-management practices.
Information stored by third-party service providers may remain subject to their applicable retention and backup practices.
8. Third-Party Services and Websites
We use the following principal technology providers in connection with our Site and Services:
Squarespace — Website hosting and website functionality.
HoneyBook — CRM, client communications, contact management, and supported business telephone and messaging services.
Google Workspace — Business email and related communication services.
Meta — Facebook and Instagram social media and advertising services.
These companies may process information in connection with the services they provide, subject to their applicable agreements and privacy policies.
Our Site may also contain links to other websites or online services, including property information sources, third-party platforms, and real estate-related resources.
We do not control the privacy practices of independently operated third-party websites. We encourage you to review their privacy policies before submitting personal information.
9. Information Security
We take reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
We rely on established business technology providers for certain website, communication, and information-management functions.
Access to personal information is intended to be limited to individuals and providers who require it for legitimate business purposes.
However, no website, network, electronic communication system, or method of data storage can be guaranteed to be completely secure.
10. Children's Privacy
Our Site and Services are intended for adults seeking information about real estate and related professional services.
We do not knowingly solicit personal information directly from children under 18 through the Site.
If we learn that personal information has been collected from a child in a manner inconsistent with applicable law, we will take appropriate steps to address the information.
11. SMS Text Messaging Terms
When text messaging is used in connection with our Services, the following terms apply.
1. Purpose of Messages
Text messages may be used to respond to inquiries, coordinate appointments, provide scheduling updates, and communicate information related to requested real estate services.
We do not currently use automated promotional SMS follow-up campaigns.
2. Consent
We will seek and document consent to receive text messages where required by applicable law and messaging service requirements.
Providing a telephone number alone does not necessarily constitute consent to receive promotional text messages.
3. Opt-Out
You may request that text communications stop by following the opt-out instructions in a message, where available, or by contacting max@decrostateam.com.
4. Assistance
For help with communications, contact max@decrostateam.com or call (201) 934-8100.
5. Message Frequency and Charges
Message frequency may vary depending on your interactions with us. Standard message and data rates may apply based on your wireless carrier and service plan.
6. Carrier Responsibility
Wireless carriers are not responsible for delayed or undelivered messages.
7. Personal Information
Mobile telephone numbers and SMS consent information are not shared with third parties for those parties' independent promotional text messaging purposes.
12. How to Contact Us
For questions about this Privacy Policy, our handling of personal information, or requests concerning your personal data, please contact:
The DeCrosta Team
Special Properties, Division of Brook Hollow Group Inc.
158 W. Saddle River Road
Saddle River, NJ 07458
Email: max@decrostateam.com
Brokerage Office Telephone: (201) 934-8100
Website: https://decrostateam.com
13. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our business practices, website functionality, service providers, legal requirements, or the ways in which we handle personal information.
When changes are made, we will revise the effective or last-updated date displayed at the beginning of this Policy.
Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes.
We encourage you to review this Policy periodically.
14. Additional Privacy Rights for California Residents
California residents may have privacy rights under applicable California law, including the right to request information about personal information collected, request correction or deletion, and opt out of certain disclosures or data uses.
The availability of particular rights depends on whether the relevant law applies to our business and the information involved.
We do not sell client contact lists to third parties for their independent marketing purposes.
California residents wishing to inquire about applicable privacy rights may contact max@decrostateam.com.
We will review and respond to requests as required by applicable law.
15. Privacy Rights for New Jersey and Other U.S. State Residents
Residents of New Jersey and certain other states may have additional privacy rights under applicable state laws.
Depending on the law and its applicability to our business, these rights may include:
Access to personal information
Correction of inaccurate information
Deletion of eligible information
Data portability
Opting out of certain processing for targeted advertising or sale
Appealing certain decisions regarding privacy requests
Not all rights apply to all businesses, types of information, or circumstances.
Where legally required, we will provide appropriate means for exercising these rights and respond within applicable timeframes.
Requests and inquiries may be directed to max@decrostateam.com.
16. International Visitors
Our business is based in New Jersey, United States, and primarily provides real estate services within the United States.
If you access our Site from outside the United States, information you provide may be processed or stored in the United States or other jurisdictions where our service providers operate.
Privacy and data protection laws may differ between jurisdictions.
Where applicable international privacy laws govern our processing of your information, we will address applicable rights and obligations in accordance with those laws.
International visitors with questions about personal information may contact max@decrostateam.com.
The DeCrosta Team
Special Properties, Division of Brook Hollow Group Inc.
158 W. Saddle River Road, Saddle River, NJ 07458
max@decrostateam.com | (201) 934-8100